Tatty Devine launches the Ace Customer Club

Written by Gabrielle Muller-Metcalfe | Monday, March 17, 2008 |

Tatty Devine launches the Ace Customer Club

Tatty Devine, the jewellery company famous for their unique and quirky accessories, have just launched their innovative Ace Customer Club scheme. The idea behind this is similar to Starbucks where you get stamps for every purchase you make, however, this time it isn’t a free coffee you’re getting after six stamps, it’s a complimentary gift. Judging by the funky products that Tatty Devine are known for, I can bet it will be even better than getting that free double Mocha Latte.
I was lucky enough to attend their Ace Customer Club launch party at their uber trendy Soho store last Thursday night. While sipping my Sailor Jerry Rum and testing out my complimentary Elemis beauty samples, I was able to observe the interesting party people. They were so trendy that even I (who considers herself quite cool) felt boring in comparison. The vibe was very much 50s Americana and Rockabilly Punk, which clearly expresses the inspiration for their new collection, Movie Mayhem. This particular collection is all about Perspex necklaces, brooches and earrings in interesting designs like 3-D glasses, popcorn kernels and film reels. I personally love their Paisley Goes Pop collection, a definite nod to the bright acid colours of the season.

Tatty Devine have two stores in London, as well as being stocked in over 100 stores worldwide. Check out www.tattydevine.com to find out more.

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