H&M’s Marimekko Tribute

Written by Rachel Baker | Tuesday, March 18, 2008 |

Summer’s here with H&M’s bold and bright Marimekko Tribute

H&M are bringing a burst of life into fashion this summer with their stylish designs paying tribute to Marimekko. H&M have created 70 pieces for men, women and children which will take you off the city street to the heat of the beach. The collection will be available in H&M stores from April 10th 2008. Selected parts of the collection will also be sold at 10 Corso Como Milan, 10 Corso Como Seoul and and Dover Street Market in London for a truly cosmopolitan feel.

Jackie Kennedy put Marimekko on the international map wearing their dresses during her husband’s 1960 presidential campaign. Since then, Marimekko has symbolised optimism and positivity making it a perfect match for H&M.

”H&M’s design team has always admired Marimekko’s vivid prints and colours, and they feel so right for this season,” says H&M’s Head of design Ann-Sofie Johansson. “We came up with the idea of creating a summer collection built around the fun and joyful attitude of Marimekko’s vintage prints.”

Dipping into the massive 60s archive, the H&M team have taken these fun retro prints and given them a modern twist. Pinafores, smocks and shorts are the must-have women’s styles truly embracing that holiday spirit whether at home or abroad. The colour combinations of red and pink; olive and orange; red and turquoise; red, white and black are visually striking and the collection is perfect whether you’re on the beach, dining with friends or if you want to look sizzlingly hot on a first date.

When it comes to the beach, the tribute to Marimekko has both 50s-style one-piece swimsuits and bikinis, as well as sun-hats and head scarves that can also be gathered into a sarong.

For men, the striking Marimekko stripes are used on what will become the favourite T-shirt of the season. There are also short-sleeve shirts and shorts in more intense prints.

For children there are bright fun matching prints on apron dresses, sun-hats, skirted swimsuits and even a patterned teddy bear!

With swimsuits from £9.99 and a stunning 3 button apron dress at £29.99, there’s something for everyone at a very reasonable price. Look stunning this summer in H&M’s Marimekko prints.

• Don’t Hate Carla Bruni. . .

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